Digital Marketing Manager
Frome, Somerset, BA11 (remote for now)
£33,000 - £37,000 plus excellent benefits including 22 – 30 days holiday, training and development, parking, company pension, health cash plan, childcare, cycle to work scheme
My client is an extremely well-established, B2B marketing agency based who believe in bringing an imaginative and collaborative approach to their loyal client base. They operate across Creation & Distribution, Branding & Design, Website Development, Video Production, Demand Generation, Event Management, Social Media Management, and Channel Marketing.
My client believes that a great workplace is one filled with passionate and engaged creative thinkers, and they are actively dedicated to offering clients sustainable solutions to traditional marketing strategies to encourage the transition to carbon-neutral behaviours within the marketing world.
Digital Marketing Manager – More Information:
- We are looking for an experienced Digital Marketing Manager to provide the best possible advice to clients to meet their desired outcomes.
- You’ll possess experience of managing multiple projects, ideally in a fast-paced B2B agency environment.
- We're looking for someone with a minimum of 5 years’ experience creating and running multi-disciplined digital campaigns including organic and paid social, on and off page SEO, and experience of planning, delivering and optimising Google Ad campaigns.
- You will possess strong digital skills and will need to be adaptable to working on a variety of projects across the modern marketing landscape. It’s critical that you are able to confidently advise on campaign improvements and execute strategic plans, including helping to form KPIs with a client and planning how to achieve goals.
- Experience of scoping digital projects, presenting well-considered data-driven insights and recommendations is essential. Strategies to clients, through to campaign execution are key facets to this role. We are looking for a commercial marketer; insight-driven and results-oriented at every level, who can take a proactive approach to solving complex client challenges.
Duties for the Digital Marketing Manager:
- Liaise with Client Strategy Directors and consult with clients to proactively seek new marketing solutions that fit their needs
- Spearhead the agency’s digital marketing programs on behalf of clients (this may include email marketing, SEM, SEO, social media, display, or paid content campaigns)
- Participate in developing effective paid search strategies, and able to confidently manage Google Ads campaigns on behalf of clients
- Collaborate with creative studio and Account teams to create landing pages and optimise user experience
- Identify trends and insights, and optimise spend and performance accordingly
- Evaluate new marketing tools and provide guidance to internal teams and clients on their implementation
- Manage the end-to-end process of scoping a digital project, setting it up, executing, optimising, reporting, and providing recommendations for future activities
- Present finalised ideas and concepts to clients
Our Perfect Digital Marketing Manager Will Have the Following;
- Working knowledge of analytics tools (Google Analytics, Google Tag Manager)
- Digital/Web Project Management and content marketing experience
- Proven experience working with SEO tools to audit and monitor site performance (i.e. working knowledge of SEO tools such as SEMRush, Mangools, Ahrefs, Spyfu etc.)
- Good understanding of Google's algorithm and SEO Best Practices, PPC Management and Spend Optimisation
- Technical project scoping
- Strong time manager / multi-task ability
- Solid written/verbal communication and presentation skills with exceptional organisational skills & attention to detail
- Strong strategic marketing background
- Solid knowledge of marketing tools, including Google Ads, SEO etc
- Ability to effectively manage upwards and laterally with sold interpersonal skills
- Analytical & Research skills
- Agency and IT sector experience
- Proven strong commercial appreciation with a focus on profitability
- In addition, any technical SEO and copywriting skills would be a bonus!
In return, my client offers the chance to play a key role in a dynamic, extremely successful marketing agency who have been around for more than 20 years. You will be rewarded with a competitive salary, increasing holiday allowance (30 days, plus bank holidays after 6 years' service), fantastic health cash plan & the tools to allow you to grow to your full potential
Sound interesting and something you would love to be part of? Apply today!
Integral Recruitment is acting as an employment agency in regard to this vacancy.